Keyword and search-term management
We read your search terms on a regular schedule and keep budget on the ones that become customers. Without that look, spend drifts toward clicks that never convert.
Google Ads management in Montreal
Growth Machines runs Google Ads search campaigns for companies between $5M and $20M in revenue, with budget kept on the search terms that convert. The work runs from your own Google Ads, Search Console and Analytics data, connected read-only. We are based in Montreal and run campaigns in French and English.
Run it in the agent
Where should your ad budget go?
Give the agent your website and your monthly budget. It looks up what your buyers search on Google, then plans the spend from the bottom of the funnel up: Search first, then retargeting, then social. Free. No account for the first answer.
What we do
Search campaigns run on the terms that convert.
Negative keywords and campaign structure
Negative keywords stop spend on searches that do not fit your offer. A clear campaign structure makes it plain which campaigns earn their budget.
Conversion tracking you can trust
Google Ads, Analytics and Search Console rarely agree out of the box. We reconcile them into one view, so bidding decisions rest on numbers you can check.
Competitor and brand campaigns where they pay
Brand and competitor campaigns run where your numbers show they pay for themselves. We read the ads your rivals run before we bid against them.
A result from this work
As published on davidzagury.ca/consulting.
Simply Voting
B2B software · online elections
11quick wins shipped the same week
Found why paid search had stalled and shipped eleven fixes the same week, without adding a dollar of budget.
- 3
- markets audited
- $0
- added budget needed
The problem. Paid search had plateaued and nobody could say why. Four tools, four versions of the truth.
What we did. Reconciled Google Ads, GA4, Search Console and SEMrush into one picture, then a 30/60/90 roadmap with an owner on every line.
“Engaging, very clear, and highly relevant. David tailored the content and flow to our specific needs, and staff appreciated his practical explanations and interactivity.”
The details
Where it usually goes wrong
Search terms nobody reads
Broad match and automated targeting find searches you never chose. Without a regular look at the search terms report, part of the budget goes to queries that will never buy.
Conversions that count the wrong thing
When a page view or a newsletter sign-up counts as a conversion, automated bidding learns to buy more of it. The account looks healthy while sales sees no new leads.
Performance Max without guardrails
Performance Max spends across Search, YouTube, Display and Gmail at once. Without brand exclusions and a check on where it spends, it can take credit for brand searches you would have won anyway.
Every ad sending people to the same page
An ad promises one thing and lands on a generic page. Visitors leave, quality scores fall and every click costs more.
Four tools, four versions of the truth
Google Ads, Analytics, Search Console and the CRM rarely agree. Until they are reconciled, nobody can say which campaign earns its budget.
The first 90 days
- Weeks 1 and 2
Audit and tracking
- Read-only access to Google Ads, Analytics and Search Console
- The account audit, with fixes ranked
- Conversion tracking checked and corrected, so bidding learns from real leads
- The quick wins shipped first, before any structural change
- Weeks 3 to 6
Structure and spend
- Campaigns and ad groups rebuilt around search intent where the structure holds the account back
- Negative keywords from your full search-term history
- New ads written and tested
- Bidding pointed at the conversions that matter to sales
- Weeks 7 to 12
Put budget where it converts
- Budget moved toward the campaigns and terms that bring leads
- Tests on ads and landing pages, one change at a time
- Brand, competitor and Performance Max campaigns judged on their own numbers
- The plan for the next quarter, from what the first one showed
What you get
- An account audit with every fix ranked by the money at stake and the effort it takes
- A conversion tracking map: what counts as a lead, where it is measured, and how Google Ads, Analytics and your CRM line up
- A campaign structure built around how your buyers search
- Negative keyword lists, kept current from your own search terms
- Responsive search ads in French and English, tested against each other
- Recommendations for the landing pages your ads send people to
- A monthly report from your own data: what moved, what we changed and what comes next
- A live view of Google Ads, Search Console and Analytics in a shared dashboard
What we measure
- Cost per qualified lead
- The cost of a lead your sales team accepts, measured against your own pipeline.
- Conversion rate by campaign and landing page
- Shows which ads and pages turn clicks into leads, and which only spend.
- Search impression share
- How often your ads appear on the searches you want, and whether budget or ad rank holds you back.
- Spend on search terms that never convert
- The share of budget going to queries with clicks and no leads. It should shrink month after month.
- Pipeline per dollar, where your CRM is connected
- Ties spend to the deals it starts, beyond the leads it counts.
Where the work happens
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- Looker Studio
- HubSpot or Salesforce, when connected
Why Growth Machines
- David Zagury, the founder, was Director of Paid Media at NP Digital, running paid media for global brands. He has managed more than $100M in media over 15 years in digital marketing.
- He has worked on brands including HSBC, TD Bank, Rogers, Décathlon, VIA Rail and Canadian Tire, and has won 15+ industry awards.
- The collective behind Growth Machines includes a Head of Paid Media.
- Changes to your campaigns are made by our team, with your approval.
- Your Google Ads, Search Console and Analytics data sit in one shared dashboard, connected read-only, so you see the same numbers we do.
Who it is for · What we need from you
- Companies between $5M and $20M in revenue, with a small marketing team.
- Businesses that spend on Google Ads or count on search for leads.
- Leaders who want spend decisions based on their own numbers.
Read-only access to your ad and analytics accounts, and your goals for the next few months.
How fees work
A fixed fee, agreed before work starts. No hourly billing.
Month to month, or a three-month sprint for a defined push.
Read-only access, built inside your own licenses, scoped after the discovery call.
The guarantee
Any month that misses the agreed scope is free, and you can leave with 30 days' notice.
Written into the agreement, not only this page.
Questions
What access do you need to our Google Ads account?
Read-only access to Google Ads, Search Console and Analytics to start. Changes to your campaigns are made by our team, with your approval.
Do we need to raise our budget?
Not to start. The work begins with the quick wins in the account you already run. At Simply Voting, eleven fixes shipped the same week without adding a dollar of budget.
Can you run campaigns in French and English?
Yes. Campaigns, content and reports in French and English.
How do you report on Google Ads?
Monthly, from your own connected data, in a workspace you can open any time. Every number names its source.
Is there a long contract?
No. Month to month, or a three-month sprint for a defined push. You can leave with 30 days' notice.
Do you run Performance Max?
When your numbers show it brings leads your search campaigns do not. We set brand exclusions, give it audience signals from your own customers, and check where it spends before scaling it.
Who owns the account?
You do. We work inside your own Google Ads account, so the campaigns, the history and the data stay with you whatever happens.
How soon will we see a difference?
The first fixes ship in the first two weeks. Changes to structure and bidding need several weeks of data before they can be judged, and we say so in the report instead of declaring a win early.
Will you write the ads?
Yes. Responsive search ads in French and English, written to match how your buyers search and tested against each other, with your approval before they go live.
See where you stand in minutes.
Open the growth agent and give it your website and your goals. It reads your site, looks at your first screen like a visitor, asks ChatGPT, Gemini and Google AI Mode what they say about you, and ranks what to do. Then do the work with your team, or hand it to the studio.