Google Ads
Search campaigns run on the terms that convert.
- Keyword and search-term management
- Negative keywords and campaign structure
- Conversion tracking you can trust
- Competitor and brand campaigns where they pay
Growth marketing that brings in qualified leads
We run Google Ads, paid social, SEO and AI visibility, and improve the pages they send people to, using your own Ads, Search Console and Analytics data.
Run it in the agent
Where should your ad budget go?
Give the agent your website and your monthly budget. It looks up what your buyers search on Google, then plans the spend from the bottom of the funnel up: Search first, then retargeting, then social. Free. No account for the first answer.
What we do
- More qualified leads from paid ads, search and AI answers.
- Google Ads, Search Console and Analytics in one view.
- A 30, 60 and 90 day plan with an owner on every line.
SEO and AI visibility
Technical and content SEO, plus the structure that gets you cited in AI answers.
- Titles, descriptions, headings and indexing
- Structured data, FAQ markup and llms.txt
- Pages that say clearly who you serve
- Content planned from your Search Console data
Paid social
Meta and LinkedIn campaigns planned and run from the same numbers as your search.
- Audience and offer testing
- Creative briefs from what converts
- Spend reported next to search, in one view
Analytics and CRO
Tracking you can rely on, and landing pages improved where the data shows people drop off.
- Analytics and conversion tracking set up or repaired
- Dashboards you can open any time
- Landing page changes tied to the numbers
What the work looks like
Client results as published on davidzagury.ca/consulting.
Days 1 to 30: fix the tracking and stop the waste
Open the full sample Count a quote request once, on the thank-you page, and import that event into Google Ads as the only primary conversion.
Google Ads and Analytics report different quote counts today, so nobody can say which campaign earns its budget.
You will know it worked when: The two tools agree within 10% for two weeks in a row.
Add negative keywords to Janitorial supplies for searches that never buy: jobs, salary, recipe, homemade, DIY.
Janitorial supplies costs about $121 a conversion in September, against $77 for Packaging supplies.
You will know it worked when: Cost per conversion on Janitorial supplies falls for two months running.
Simply Voting
B2B software · online elections
11quick wins shipped the same week
Found why paid search had stalled and shipped eleven fixes the same week, without adding a dollar of budget.
The problem. Paid search had plateaued and nobody could say why. Four tools, four versions of the truth.
What we did. Reconciled Google Ads, GA4, Search Console and SEMrush into one picture, then a 30/60/90 roadmap with an owner on every line.
- 3
- markets audited
- $0
- added budget needed
“Engaging, very clear, and highly relevant. David tailored the content and flow to our specific needs, and staff appreciated his practical explanations and interactivity.”
The details
Where it usually goes wrong
Every tool tells a different story
Ads, analytics and search data rarely agree, so nobody can say what is actually working.
Budget on terms that never convert
Without a regular look at search terms, spend drifts toward clicks that never become customers.
Missing from AI answers
Buyers now ask ChatGPT, Perplexity and Google's AI answers. Most sites are not built to be quoted there.
How this service runs
The growth agent
Give it your website and your goals. It checks how easy you are to find on Google and in AI answers and how your homepage works for a first-time visitor, then ranks what to do.
Discovery call
30 minutes on your goals for the next few months. You leave with a short teardown of your funnel.
Connect read-only
Google Ads, Search Console and Analytics, reconciled into one view.
The plan
A 30, 60 and 90 day roadmap with an owner on every line.
Run and fix
Campaigns, search and site changes, starting with the quick wins.
Report monthly
Results from your own data, and what we change next.
What you receive
- One dashboard
- Google Ads, Search Console and Analytics connected read-only, in a shared dashboard.
- A 30, 60 and 90 day roadmap
- Every line with an owner and a reason.
- A monthly report
- What moved, what we changed and what comes next, from your own numbers.
- What AI assistants say about you
- The same buyer questions put to ChatGPT, Gemini and Google AI Mode every month: whether they name you, and who they name instead.
- Chat with your data
- Ask a question in plain words and get an answer that names its source.
Who it is for · What we need from you
- Companies between $5M and $20M in revenue, with a small marketing team.
- Businesses that spend on Google Ads or count on search for leads.
- Leaders who want decisions based on their own numbers.
Read-only access to your ad and analytics accounts, and your goals for the next few months.
How fees work
A fixed fee, agreed before work starts. No hourly billing.
Month to month, or a three-month sprint for a defined push.
Read-only access, built inside your own licenses, scoped after the discovery call.
The guarantee
Any month that misses the agreed scope is free, and you can leave with 30 days' notice.
Written into the agreement, not only this page.
Questions
What access do you need?
Read-only access to Google Ads, Search Console and Analytics to start. Changes to your campaigns are made by our team, with your approval.
Do you work in French?
Yes. Campaigns, content and reports in French and English.
Month to month or a contract?
Month to month, or a three-month sprint for a defined push.
How do you report?
Monthly, from your own connected data, in a workspace you can open any time. Every number names its source.
See where you stand in minutes.
Open the growth agent and give it your website and your goals. It reads your site, looks at your first screen like a visitor, asks ChatGPT, Gemini and Google AI Mode what they say about you, and ranks what to do. Then do the work with your team, or hand it to the studio.