Titles, descriptions, headings and indexing
The technical basics come first: every page has a title and description that say what it offers, headings in order, and nothing important left out of the index.
SEO and AI visibility in Montreal
Growth Machines does technical and content SEO, plus the structure that gets a site cited in AI answers from ChatGPT, Perplexity and Google. It is for companies between $5M and $20M in revenue that count on search for leads. We are based in Montreal and work in French and English.
Run it in the agent
Does AI recommend you?
Give the agent your website. It asks ChatGPT, Gemini and Google AI Mode the questions your buyers ask and shows whether they name you, cite you, or name someone else. Free. No account for the first answer.
What we do
Technical and content SEO, plus the structure that gets you cited in AI answers.
Structured data, FAQ markup and llms.txt
Structured data and FAQ markup tell search engines and AI assistants what each page is about. An llms.txt file gives AI tools a plain summary of your site and its key pages.
Pages that say clearly who you serve
Buyers now ask ChatGPT, Perplexity and Google's AI answers. A page that states plainly who you serve and what you do is one an AI answer can quote.
Content planned from your Search Console data
The content plan starts from your own Search Console data, read from your connected account, rather than from a generic keyword list.
A result from this work
As published on davidzagury.ca/consulting.
Simply Voting
B2B software · online elections
11quick wins shipped the same week
Found why paid search had stalled and shipped eleven fixes the same week, without adding a dollar of budget.
- 3
- markets audited
- $0
- added budget needed
The problem. Paid search had plateaued and nobody could say why. Four tools, four versions of the truth.
What we did. Reconciled Google Ads, GA4, Search Console and SEMrush into one picture, then a 30/60/90 roadmap with an owner on every line.
“Engaging, very clear, and highly relevant. David tailored the content and flow to our specific needs, and staff appreciated his practical explanations and interactivity.”
The details
Where it usually goes wrong
Pages that never say who they are for
Search engines and AI assistants match a page to a question. A page that does not name the buyer, the problem and the place rarely gets matched.
Technical basics left broken
Missing titles, duplicate descriptions, headings out of order and pages left out of the index quietly cap everything else you do.
Content planned on guesses
Articles written on a hunch miss the searches your buyers make. Search Console already shows the queries you almost rank for.
Absent from AI answers
ChatGPT, Perplexity and Google's AI answers quote sources they can read and trust. Without plain answers and structured data on the page, a competitor gets quoted.
The first 90 days
- Weeks 1 and 2
Audit and quick fixes
- Search Console and Analytics connected read-only
- The technical audit, with fixes ranked
- Titles, descriptions and indexing fixed on the pages that matter
- The buyer questions for the weekly AI visibility check, chosen with you
- Weeks 3 to 6
Pages that answer
- Service pages that name the buyer, the problem and the place
- Structured data and FAQ markup on key pages
- An llms.txt file that tells AI assistants what you do
- Weeks 7 to 12
Content and citations
- Content planned from the queries you nearly rank for
- AI answers tracked week by week for your name and your competitors'
- The plan for the next quarter, from what the first one showed
What you get
- A technical SEO audit with fixes ranked by impact
- Titles, descriptions and headings rewritten on the pages that matter
- Structured data and FAQ markup on key pages, and an llms.txt file
- Service and location pages that say clearly who you serve
- A content plan built from your Search Console queries, in French and English
- A weekly check of whether AI assistants name you when buyers ask
- A monthly report from Search Console and Analytics
What we measure
- Organic clicks and impressions
- From Search Console: how often you appear and how often people choose you.
- Queries just off page one
- The searches where a better page would move you up. Usually the fastest wins.
- Leads from organic search
- From Analytics: whether search traffic turns into enquiries.
- AI share of voice
- How often AI assistants name you when buyers ask the questions we track, checked weekly.
Where the work happens
- Search Console
- Google Analytics 4
- Schema.org structured data
- llms.txt
- ChatGPT, Gemini and Google AI Mode, for the weekly check
Why Growth Machines
- The collective behind Growth Machines includes a Head of SEO.
- David Zagury, the founder, has 15 years in digital marketing and was Director of Paid Media at NP Digital.
- The growth agent checks your search and AI visibility basics in minutes, before any call.
- This site carries the same structure we set up for clients: structured data, FAQ markup and an llms.txt file.
- Your Google Ads, Search Console and Analytics data sit in one shared dashboard, connected read-only, so you see the same numbers we do.
Who it is for · What we need from you
- Companies between $5M and $20M in revenue, with a small marketing team.
- Businesses that count on search for leads.
- Teams that want to know whether AI answers mention them, and what to change.
Read-only access to your ad and analytics accounts, and your goals for the next few months.
How fees work
A fixed fee, agreed before work starts. No hourly billing.
Month to month, or a three-month sprint for a defined push.
Read-only access, built inside your own licenses, scoped after the discovery call.
The guarantee
Any month that misses the agreed scope is free, and you can leave with 30 days' notice.
Written into the agreement, not only this page.
Questions
What is AI visibility?
Whether AI assistants such as ChatGPT, Perplexity and Google's AI answers quote your site when buyers ask them about what you sell. It is also called answer engine optimization, or AEO.
How is it different from SEO?
It builds on the same work: titles, headings, indexing and content. On top of that come structured data, FAQ markup, an llms.txt file and pages that say clearly who you serve, so an AI answer can quote you.
Where does the content plan come from?
From your own Search Console data, read from your connected account.
Can we see where our site stands first?
Yes. Open the growth agent and give it your website. It checks your search and AI visibility basics and glances at up to three competitors. The first answer shows without an account.
Do you work in French?
Yes. Content and reports in French and English.
What access do you need?
Read-only access to Search Console and Analytics to start, and your goals for the next few months.
What is AI visibility?
Whether AI assistants like ChatGPT, Gemini and Google AI Mode name your business when buyers ask questions about your category. We check it every week on the questions your buyers ask.
How long does SEO take?
Technical fixes show in Search Console within weeks. Content takes months to earn rankings. The monthly report shows both, so you can see early movement.
See where you stand in minutes.
Open the growth agent and give it your website and your goals. It reads your site, looks at your first screen like a visitor, asks ChatGPT, Gemini and Google AI Mode what they say about you, and ranks what to do. Then do the work with your team, or hand it to the studio.