Audience and offer testing
We test audiences and offers against each other, and keep spend on the combinations your numbers show working.
Meta and LinkedIn ads management in Montreal
Growth Machines plans and runs Meta and LinkedIn campaigns from the same numbers as your search, and reports the spend next to it in one view. It is for companies between $5M and $20M in revenue with a small marketing team. We are based in Montreal and run campaigns in French and English.
Run it in the agent
What would your first campaign look like?
Give the agent your website. It sketches the campaign: audiences, angles with their hooks, the visual and the page each one sends to. Free. No account for the first answer.
What we do
Meta and LinkedIn campaigns planned and run from the same numbers as your search.
Creative briefs from what converts
Creative briefs start from the ads and offers that already convert for you, so new creative builds on evidence.
Spend reported next to search, in one view
Paid social is reported beside your search spend, from your own data, so you compare channels on the same numbers.
The details
Where it usually goes wrong
Boosted posts in place of campaigns
Boosting buys likes and reach. A campaign built for leads asks the platform for leads, and gets judged on them.
Audiences that miss
Too broad and the budget reaches people who will never buy; too narrow and costs climb. Both need testing against your own results.
Creative that runs until it tires
The same ad shown to the same people for months: frequency rises, clicks fall and every lead costs more.
Each platform grading its own homework
Meta and LinkedIn count conversions their own way. Until they sit next to search in one view, nobody can compare them.
The first 90 days
- Weeks 1 and 2
Tracking and audit
- Read-only access to Meta, LinkedIn and Analytics
- Pixel, Conversions API and Insight Tag checked
- The account audit, with fixes ranked
- Weeks 3 to 6
Test
- Audiences and offers tested against each other
- Creative briefs from what converts
- Campaigns live, with your approval
- Weeks 7 to 12
Put budget behind what works
- Budget moved to the audiences and ads that bring leads
- Creative refreshed before frequency climbs
- Results reported next to search, with the next quarter's plan
What you get
- An audit of your Meta and LinkedIn accounts
- Conversion tracking checked: Meta Pixel and Conversions API, LinkedIn Insight Tag
- An audience and offer test plan
- Creative briefs drawn from the ads that convert
- Ad copy in French and English, with your approval before anything runs
- A watch on frequency, so creative is refreshed before it tires
- Spend and results reported next to search, in one view
What we measure
- Cost per lead by audience and creative
- Shows which people and which ads bring leads at a cost that works.
- Lead quality, where your CRM is connected
- Whether social leads become conversations with sales.
- Frequency
- How often the same people see an ad. Rising frequency is the early sign of a tired ad.
- Spend next to search
- Paid social and search compared in one view, on the same numbers.
Where the work happens
- Meta Ads Manager
- Meta Pixel and Conversions API
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- Google Analytics 4
Why Growth Machines
- David Zagury, the founder, was Director of Paid Media at NP Digital, running paid media for global brands. He has managed more than $100M in media over 15 years in digital marketing.
- He has worked on brands including HSBC, TD Bank, Rogers, Décathlon, VIA Rail and Canadian Tire, and has won 15+ industry awards.
- The collective behind Growth Machines includes a Head of Paid Media.
- Changes to your campaigns are made by our team, with your approval.
Who it is for · What we need from you
- Companies between $5M and $20M in revenue, with a small marketing team.
- Teams that run, or plan to run, campaigns on Meta or LinkedIn alongside search.
- Leaders who want spend decisions based on their own numbers.
Read-only access to your ad and analytics accounts, and your goals for the next few months.
How fees work
A fixed fee, agreed before work starts. No hourly billing.
Month to month, or a three-month sprint for a defined push.
Read-only access, built inside your own licenses, scoped after the discovery call.
The guarantee
Any month that misses the agreed scope is free, and you can leave with 30 days' notice.
Written into the agreement, not only this page.
Questions
Which platforms do you run?
Meta and LinkedIn, planned from the same numbers as your search.
How is paid social reported?
Next to your search spend, in one view, from your own data. Reports come monthly, in a workspace you can open any time.
Where do the creative ideas come from?
From what converts. Creative briefs are written from the ads and offers your numbers show working.
Do you run campaigns in French?
Yes. Campaigns, content and reports in French and English.
What access do you need?
Read-only access to your ad and analytics accounts, and your goals for the next few months. Changes to your campaigns are made by our team, with your approval.
Month to month or a contract?
Month to month, or a three-month sprint for a defined push.
Meta or LinkedIn?
It depends on who buys. LinkedIn reaches roles and companies precisely at a higher cost per click; Meta reaches people at a lower cost. We start where your buyers are and let your numbers decide the split.
See where you stand in minutes.
Open the growth agent and give it your website and your goals. It reads your site, looks at your first screen like a visitor, asks ChatGPT, Gemini and Google AI Mode what they say about you, and ranks what to do. Then do the work with your team, or hand it to the studio.