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Growth Machines

AI training for leadership teams

Growth Machines runs a 90-minute session for leadership teams on where AI fits in your business, how to keep it safe, and what to measure. It covers where your teams lose time today and which work AI can take on first. Sessions run in French or English, in person in Montreal or remote.

Run it in the agent

Which of your team's tasks should AI take first?

Give the agent your website, then list the tasks your team repeats and the hours they take. It maps each one by effort, time back and risk, and writes the first three set-ups. Free, with a free account.

What we do

A 90-minute session for your leadership team on where AI fits in your business, how to keep it safe, and what to measure.

Where your teams lose time today, and which work AI can take on first

We start from the work your teams repeat and the tools they use, and name the tasks AI can take on first.

Guardrails for data, privacy and quality

What data goes into which tools, and who checks the output before it reaches a customer.

The adoption numbers worth tracking, and who owns them

Seats active, weekly active users and workflows in use, with a named owner for each, so leadership can see whether AI is used after the session.

The details

Where it usually goes wrong
  1. AI left to whoever is curious

    A few enthusiasts use it, everyone else waits, and results depend on who sits where.

  2. Rules written after the risk

    Guidance on data and privacy arrives after someone has already pasted the wrong thing into a tool.

  3. Tools bought before the work is chosen

    Licenses come first and the question of which work AI should take on comes later, so the spend has no target.

  4. No agreed measure of success

    Without numbers and owners, AI becomes a debate instead of a decision.

The first 90 days
  1. Before the session

    Your business, first

    • A conversation with you about where time goes
    • The teams and tools in scope
  2. The session

    Decisions, in 90 minutes

    • Where AI fits in your business
    • The guardrails for data, privacy and quality
    • The numbers to track, and their owners
  3. After

    From decision to practice

    • Team workshops for the teams that start first
    • Adoption measured at 30, 60 and 90 days
What you get
  • A 90-minute session for your leadership team
  • Where your teams lose time today, and which work AI can take on first
  • Guardrails for data, privacy and quality
  • The adoption numbers worth tracking, and who owns each one
  • Adoption measured afterwards and reported to you
What we measure
Seats active
How many of the licenses you pay for are used.
Weekly active users
Whether use holds week after week.
Workflows in use
The work now done with AI as a matter of habit.
Where the work happens
  • Claude
  • ChatGPT
  • Microsoft Copilot
  • Gemini
Why Growth Machines
  • David Zagury leads sessions on AI adoption as a member of the Canadian Marketing Association's media council.
  • He gave a keynote at SocialWest 2026 and gives talks for Futurpreneur and corporate teams.
  • He writes The AI Enablement Brief, a weekly newsletter on AI for marketing teams.
  • David Zagury built MediaPlan.ca, an AI-powered media planning system.
  • He was Director of Paid Media at NP Digital, running paid media for global brands.
Who it is for · What we need from you
  • Leadership teams deciding where AI fits in their business.
  • Companies that already pay for Claude, ChatGPT, Copilot or Gemini, or plan to.
  • Leaders who want their teams using AI every week and a way to check it.

One short intake: the tasks your team repeats, the tools you use and who uses them.

How fees work

From $500 an hour

Priced by the hour of training, agreed before we start.

Read-only access, built inside your own licenses, scoped after the discovery call.

Questions

How long is the session?

90 minutes. We do the preparation, including an interview with you beforehand.

What does it cover?

Where your teams lose time today and which work AI can take on first, guardrails for data, privacy and quality, and the adoption numbers worth tracking, with an owner for each.

In person or remote?

Both. In person in the Montreal area, or remote anywhere.

Can the session be in French?

Yes. Sessions run in French or English.

Can our teams be trained afterwards?

Yes. Team workshops are built around the tasks each team repeats, inside your own licenses, with adoption measured at 30, 60 and 90 days.

How soon can we start?

Training dates usually book three to four weeks out.

See where you stand in minutes.

Open the growth agent and give it your website and your goals. It reads your site, looks at your first screen like a visitor, asks ChatGPT, Gemini and Google AI Mode what they say about you, and ranks what to do. Then do the work with your team, or hand it to the studio.